CASE STUDYTurning BalaShoppa into a brand people trust
Brand strategy, identity and marketing for a retail app built for Africa's informal traders.
BalaShoppa
BalaShoppa is an inventory and sales management app built for informal retailers across Sub-Saharan Africa, giving spaza shops, market stalls, hawkers and small businesses the tools to manage and grow with confidence.
CLIENT
BalaShoppa
SECTOR
Retail tech
MARKET
Sub-Saharan Africa
SERVICES
Brand strategy, identity, marketing
STATUS
In closed testing
THE CHALLENGEInformal retailers are expected to run professional businesses without the tools bigger retailers take for granted. BalaShoppa's founders had built an app to close that gap. What they needed was a brand that would earn the trust of people who are often wary of technology, before they ever opened the app.
"Dani transformed BalaShoppa from an app into a brand. She brought clarity to our ideas, built our marketing strategy, and created a voice that truly represents what we're building. Trusting her expertise was one of the best decisions I've made, and BalaShoppa is a far better product because of it."
– Julian Stanley, Founder, BalaShoppa