CASE STUDYFinding the words for a studio that speaks in pictures
Brand positioning, messaging and content strategy for an all-female animation studio in Cape Town.
We Are Batch is an award-winning creative studio making 2D animation, illustration and motion design for global brands like Disney, Reuters and TED-Ed.
CLIENT
We Are Batch
SECTOR
Animation and design
MARKET
Global brands
SERVICES
Positioning, messaging, content, paid media
DURATION
4 months
THE CHALLENGEBatch makes beautiful, hand-crafted work for some of the biggest brands in the world. But as AI-generated content flooded the market, the thing that made them special was getting harder to sell. They'd poured all their creativity into the work itself, and needed a different kind of creative to help them tell their own story, with a plan they could actually run.
THE APPROACHBefore touching any tactics, I spent time with the leadership team to find out what makes Batch, Batch. It didn't take long. An all-female, wildly diverse team with no time for nonsense and a portfolio that speaks for itself. The question became.
How do we make human-made the reason to choose them?
Everything else grew from there: sharper messaging, a clearer story on the website, and content built to show the people and the craft behind the work, not just the finished frames.
THE WORKThey already knew what they stood for. Here's what I built to help them say it out loud.
Brand positioning
Purpose-led, all-female and proudly human. A clear answer to "why Batch?"
Competitor analysis
A deep dive into seven studios across four continents, to find the space only Batch could own.
WEBSITE HEROMessaging
A set of beliefs to lead with, starting with craft over convenience.
Social media strategy
Five content pillars and dozens of ideas across Instagram and LinkedIn.
Website copy
A new homepage and about page, written to sound as warm and human as the work.
Paid media strategy
A monthly roadmap: Instagram to build awareness, Google Search to bring in new business.
You have a story. Let Batch help you tell it.
People, clients + projects
Show the work and the humans behind it.
Knowledge sharing
Generous with what they know, so clients trust what they do.
Ethos + identity
What it means to be purpose-led and all-female.
Cultural + topical days
Joining the conversation with a Batch point of view.
Creative joy + play
The studio vibe, and a reminder that working with Batch is fun.
INSIDE THE STRATEGYPart 1: The wordsOne palette, logo to app
The colours from the hand-painted logo run through every screen, so the app feels as warm as the brand.
Labels anyone can act on
Restock, Sold, Low stock. Plain words that make sense at a glance.
Written for shop owners
"What you paid for it" and "What you charge customers", not cost price and margin.
Privacy, said plainly
Owners choose when and how their records are shared, by WhatsApp, email and more.
ABOUT PAGEThis must be the place. Where your story is heard, held, and handcrafted with care.
WHAT WE BELIEVECraft over convenience. Hand-made when it matters. Automated when it helps.
Part 2: The contentDani transformed BalaShoppa from an app into a brand. She brought clarity to our ideas, built our marketing strategy, and created a voice that truly represents what we're building. Trusting her expertise was one of the best decisions I've made, and BalaShoppa is a far better product because of it.
“
Julian Stanley
Founder, BalaShoppaGreat branding isn't about making a business look bigger. It's about making people feel more capable.
Have a great product that no one knows about yet? Let's give it a name, a face and a voice.
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