""Good data tells you what happened. Great analysis tells you what to do next."Brewing Better Marketing Through Better Data
Tiki Tonga
Tiki Tonga is a specialty coffee brand dedicated to sourcing and roasting exceptional coffee, creating memorable experiences from the very first sip.As Tiki Tonga continued to grow, it became clear that their marketing data wasn't painting a complete picture.
I was brought in to conduct a comprehensive analytics audit, investigating discrepancies between Shopify and Google Analytics 4, validating conversion tracking and identifying opportunities to improve the accuracy of their reporting. The goal was simple: build a reporting system the business could trust.
Every good decision starts with reliable information.
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Every good decision starts with reliable information. 〰️
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I completed a full review of Tiki Tonga's analytics setup, analysing Google Analytics 4, Google Tag Manager, Shopify integrations and the complete customer journey. By validating event tracking, testing ecommerce events and identifying inconsistencies, I was able to pinpoint where reporting was falling short and provide practical recommendations for improvement.
Rather than simply highlighting problems, the audit created a clear roadmap for building a more reliable analytics foundation.
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The project uncovered several opportunities to strengthen Tiki Tonga's measurement framework, improve tracking accuracy and align reporting across platforms.
By documenting every finding and recommendation, the business now has a practical roadmap to improve data quality, gain greater confidence in marketing performance and make future decisions based on more reliable insights.
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This project reinforced something I believe every business should know: marketing is only as good as the data behind it.
Before investing more time or budget into growing a business, it's worth making sure you're measuring the right things. When you can trust your data, every marketing decision becomes clearer, more confident and far more effective.